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feat(hero): update copy to reflect problem-solving identity #7

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addison merged 4 commits from exe-dev-bot/kwila.dev:feat/hero-copy-update into main 2026-01-29 19:38:35 -05:00
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exe-dev-bot commented 2026-01-29 19:25:24 -05:00
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Summary

Updates hero section copy to better reflect Kwila's identity and values.

Changes

Hero copy:

  • Title: Custom Software, Built With Purpose
  • Subtitle: Helping you solve problems through automation and software, made to fit.
  • CTA: See If We Can Help

AGENTS.md:

  • Added "About Kwila Development" section with identity, values, and voice/copy preferences
  • Documents core products and de-emphasized services
  • Removed B2B-only targeting language

Rationale

The previous copy ("High-Quality Custom Software" / "Building high-quality software solutions that solve interesting problems") was too vague and generic. The new copy:

  1. Emphasizes problem-solving through automation (core to our identity)
  2. Uses soft, understated tone (not punchy or salesy)
  3. "Made to fit" conveys custom nature without corporate jargon
  4. "See If We Can Help" is humble and relationship-first
## Summary Updates hero section copy to better reflect Kwila's identity and values. ## Changes **Hero copy:** - **Title:** Custom Software, Built With Purpose - **Subtitle:** Helping you solve problems through automation and software, made to fit. - **CTA:** See If We Can Help **AGENTS.md:** - Added "About Kwila Development" section with identity, values, and voice/copy preferences - Documents core products and de-emphasized services - Removed B2B-only targeting language ## Rationale The previous copy ("High-Quality Custom Software" / "Building high-quality software solutions that solve interesting problems") was too vague and generic. The new copy: 1. Emphasizes problem-solving through automation (core to our identity) 2. Uses soft, understated tone (not punchy or salesy) 3. "Made to fit" conveys custom nature without corporate jargon 4. "See If We Can Help" is humble and relationship-first
Co-authored-by: Shelley <shelley@exe.dev>
- Title: Custom Software, Built With Purpose
- Subtitle: Helping you solve problems through automation and software, made to fit.
- CTA: See If We Can Help

Co-authored-by: Shelley <shelley@exe.dev>
Co-authored-by: Shelley <shelley@exe.dev>
Co-authored-by: Shelley <shelley@exe.dev>
addison deleted branch feat/hero-copy-update 2026-01-29 19:38:35 -05:00
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